There are 16 restaurants in Hong Kong that will be serving delicious pink cocktails in an act to raise monetary funds and awareness for breast cancer. The 16 restaurants have joined the Hong Kong Cancer Fund for the charity initiative titled Pink Revolution.
Each bar will create signature pink cocktails, which is the breast cancer-signifying color. Bars such as Aberdeen Street Social, Ping Pong 129 and Dim Sum & Then Some are just a few places to grab a fancy signature cocktail in support of a great cause.
The drinks will be sold from October 9th until the 19th at all participating bars. Additionally, there are three hashtags that can be use to bring awareness to the causes and increase each restaurant's traffic. Consumers can use #DRINKFORPINKHK, #pinkrevolution or #cancerfundpink in order to help the Hong Kong Cancer Fund with social media awareness.
What Makes This Trend Stand Out
- Charitable Cocktails
- The trend of creating unique cocktails with proceeds going to charity is on the rise.
- Social Media Awareness Campaigns
- Brands are increasingly using social media to promote charitable causes and drive traffic to participating businesses.
- Color-branded Products
- Products that are color-branded in support of a particular cause can help to raise awareness and funds for charities.
Sectors Adopting This
- Food & Beverage
- The food and beverage industry can utilize charitable cocktails to increase traffic and raise money for good causes.
- Nonprofit
- The nonprofit industry can use social media awareness campaigns to increase awareness and solicit donations for important causes.
- Retail
- The retail industry can market products that are color-branded in support of particular causes, and donate proceeds to related charities.
