Kylie Jenner unveiled her anti-bullying campaign on Instagram, which uses the hashtag #IAmMoreThan. The social media campaign focuses on exposing positive, motivational and encouraging stories of those who have been bullied in the past.
The social media campaign hopes to raise awareness of bullying and to hopefully stop people from harshly judging each other. Kylie is using her personal Instagram account to share stories of those who have overcome bullying experiences. With over 34 million Instagram followers, Kylie Jenner will be able to reach an enormous audience.
The #IAmMoreThan will consume this celebrity's Instagram account for one week and will share the truly amazing stories of six previously bullied individuals. While the campaign will last about a week, its aim is to encourage more people to take positive action and help rid society of social and cyber bullies.
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