You might not think that surfing in high heels is a possibility, but professional surfer Maud Le Car proves us all wrong by taking to the waves in a pair. Looking to prove that glamor and talent are two notions that are easily intermixed, Le Car is seen in the glamorous yet professional video chatting with girlfriends before heading towards the water's edge, surfboard and heels in hand. As she paddles out in the shoes, she effortlessly hops up and rides a few waves in the footwear.
Surfing is traditionally seen as being an intense sport that's hyper-masculine, but as Le Car proves in this witty and encouraging video, talent and glamor can indeed be bedfellows.
What's Driving This Trend
- High Heel Surfing
- Disruptive innovation opportunity: Explore the market potential for high heel surfing gear and accessories.
- Glamorization of Sports
- Disruptive innovation opportunity: Create products and services catering to the growing demand for combining glamor and sports.
- Gender-breaking Athletic Norms
- Disruptive innovation opportunity: Develop inclusive athletic apparel and equipment that challenges traditional gender expectations.
Who This Affects Most
- Sports Apparel
- Disruptive innovation opportunity: Design gender-neutral sports clothing and footwear for diverse athletic activities and styles.
- Fashion and Sportswear Industry
- Disruptive innovation opportunity: Collaborate on merging fashion and function to create stylish sports apparel and accessories.
- Surfing Equipment
- Disruptive innovation opportunity: Invent and market specialized surfing gear specifically tailored for high heel surfing.
