Brazilian designer Andre Levy recently started a campaign that involves using painted rocks to protest the censorship of nude bodies. In recently years, there have been many initiatives that seek to make consumers more comfortable with their bodies. This campaign protests censorship in a subtle yet cheeky way.
Levy's new campaign is called the '#OriginalSinProject' and it involves painting colorful underwear on rocks. The whimsical rocks are designed to capture people's attention and make them reconsider the hyper-sexualization of nudity. As Levy explains, the goal of the project is to "point out how silly it is to automatically associate nudity with lust and shame." Through the campaign, Levy hopes that people will abandon the notion that the human body should remain hidden.
Although not everyone may grasp the meaning behind Levy's campaign, the painted rocks do provide a whimsical take on the concept of nudity.