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Cancer-Fighting Burgers

The Think Pink Burger Collects Proceeds for Canadian Breast Cancer

— October 2, 2015 — Lifestyle
To help bring awareness to the Canadian Breast Cancer Foundation, Ace Bakery has teamed up with fast food eatery Hero Certified Burger to bring out a Think Pink Burger. The burger features a creative pink bun infused with beets to an attempt to use food to bring awareness to consumers.

Both eateries have collaborated to create this celebratory burger that has an unconventional pink bun designed by Ace Bakery that cleverly features beet juice to turn the bread a rosy pink. The sandwich is topped with a beef patty, raspberry goat cheese, pink coleslaw and lettuce. The Think Pink Burger is available exclusively in Ontario at all Hero Certified Burger locations with one dollar from the purchase cost going towards supporting the Canadian Breast Cancer Foundation.
Trend Themes
1. Pink Food - Creating innovative food products with pink colors to raise awareness for charitable causes.
2. Collaborative Marketing - Partnering with different brands to create unique products that support charitable organizations.
3. Cause-driven Consumption - Encouraging consumer support for social causes through the purchase of products.
Industry Implications
1. Food and Beverage - Exploring new ways to incorporate colors and ingredients into food products to support charitable causes.
2. Fast Food - Creating limited-time menu items to support charitable organizations and raise awareness.
3. Non-profit Organizations - Teaming up with brands to create fundraising initiatives that utilize products as a means of support.
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