The brand 'Who Gives a Crap' created a line of limited edition bathroom tissue that will help build toilets for developing countries. The designer bathroom rolls aim to raise money that will go directly into the brand's fund to build toilets for those without functional or sanitary facilities.
Who Gives a Crap teamed up with Melbourne designer Beci Orpin in order to design the brightly colored re-usable toilet paper wrappers that contain bathroom tissue. The beautifully designed wrappers can then be used as craft materials to design hanging mobiles, a pair of toilet roll glasses, a fortune-teller, some party balls or an envelope.
In addition to building bathroom facilities, the money raised from these toilet paper rolls will also be used to help educate children in Timor, Papua New Guinea and Nepal about sanitation.
Key Themes Behind This Trend
- Limited Edition Toilet Papers
- Opportunity for brands to create limited edition toilet papers that raise money for charitable causes and create a unique selling point.
- Reusable Packaging
- Opportunity for brands to collaborate with designers to create reusable packaging that is both functional and aesthetically pleasing.
- Socially Conscious Consumption
- Increasing consumer demand for products that have a positive social impact, presenting an opportunity for brands to align with charitable causes.
Where This Applies
- Toilet Paper Manufacturing
- Opportunity for toilet paper manufacturers to partner with charitable organizations to create special edition toilet papers that raise funds for specific causes.
- Packaging Design
- Opportunity for packaging designers to collaborate with brands in creating innovative and reusable packaging solutions.
- Charity and Non-profit
- Opportunity for charitable organizations to partner with brands in creative fundraising initiatives that integrate their cause into products or services.
