The creative team at Droga5 worked with the YMCA to launch this 'Zoe for President' ad in order to raise awareness and monetary donations for Y's new campaign.
This quirky ad begins with an adorable toddler named Zoe simply playing in her room. A voice-over begins talking and states "This is Zoe, she's one and she's running for president...potentially, in 2064." The ad continues to communicate the message that a child's health, education and safety is crucial to the future of our world.
The ad is accompanied by the tagline 'Today’s toddlers are tomorrow’s presidents.' The Zoe for President ad is just one tactic to generate awareness. President and CEO of YMCA of the USA, Kevin Washington says the entire "campaign will address actual issues that America's communities are faced with each day like access to early childhood education, safe space, meal assistance, and the Y's role in solving the challenges head on."