The Miami Ad School created these texting PSAs to raise awareness of the deathly outcomes that have occurred due to people texting while driving. In order to generate a greater amount of interest, the design team created posters that feature guns made of cellphones. These ads are meant to compare the amount of war casualties to the amount of lives lost due to texting in a vehicle.
The texting PSAs, which were created for AT&T show viewers real-life statistics that prove more people pass away from texting while behind the wheel than war causalities. Below the images of the cellphone-made guns are phrases such as "4,491 U.S casualties in the Iraq War between 2003 and 2014. However, deaths due to text-driving exceed 33,000 within the same period."
While these ads are fairly serious in their tone, their fear tactics may help to eliminate the use of cellphones on the road.
Key Themes Behind This Trend
- Texting and Driving Awareness
- Opportunity for disruptive innovation in creating innovative and impactful messaging campaigns to raise awareness about the dangers of texting while driving.
- Fear-based Advertising
- Opportunity for disruptive innovation in leveraging fear tactics to discourage cellphone use while driving and promote safer behavior on the road.
- Comparative Statistics
- Opportunity for disruptive innovation in using comparative statistics to highlight the significant number of deaths due to texting while driving, sparking conversation and action.
Where This Applies
- Advertising and Marketing
- Opportunity for disruptive innovation in designing and executing impactful advertising campaigns that effectively communicate the dangers of texting while driving.
- Telecommunications
- Opportunity for disruptive innovation in developing technology or services that help curb cellphone use while driving, promoting safer behaviors and reducing accidents.
- Public Safety and Law Enforcement
- Opportunity for disruptive innovation in collaborating with government agencies and law enforcement to implement stricter regulations and enforcement against cellphone use while driving, creating safer road conditions.
