Happy Egg uses clear PVC materials that provide a cushioned package for its eggs. The transparent packages come in a variety of styles that include purse-like carrying bags that contain three individually cushioned eggs. Each egg is placed in its own circular nest to prevent breakage.
This natural-looking packing is meant to promote the ethical properties that are practiced during the production of the eggs. Along with the transparent packaging, the brand uses vibrant colors that conjure pleasantly happy feelings from bright yellow and blues used in the typography.
Happy Egg focuses on six notions that propel its brand in a cohesive and simple direction that appeals to consumers' interests. The six notions are friendliness, happiness, freedom, sunshine, fertility, and water.