This beautiful body-positive plus-size bathing suit campaign is called 'Not Sorry.' It features Denise Bidot and promotes the fact that the images for the bathing suit line did not use Photoshop. The advertisement shows clips of the photoshoot of plus-size model Bidot wearing multiple bathing suit styles, while her voiceover discusses the empowering feelings brought on by loving your body no matter what size you are.
Bidot talks about what it's like to grow up and accept all the perfect imperfections of your body. This powerful message is important to hear and it is equally as important to see. By incorporating both aspects into an advertisement, it can hopefully eliminate some negative outlooks on body image.
Bidot is a role model for women of all ages and all sizes. She truly believes that "It's all about acceptance and knowing that we are not all meant to look the same."
Key Themes Behind This Trend
- Body-positive Advertising
- Opportunity for brands to promote body acceptance and eliminate negative outlooks on body image through unretouched images.
- Empowering Messages in Advertising
- Opportunity for brands to incorporate powerful messages of self-acceptance into advertisements to inspire consumers.
- Diversity in Advertising
- Opportunity for brands to feature diverse models of different sizes and shapes to represent a wider range of consumers.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to create inclusive advertising campaigns that resonate with consumers seeking body-positive representations.
- Beauty and Cosmetics
- Opportunity for beauty and cosmetics brands to challenge beauty standards by featuring unretouched images in their marketing materials.
- Media and Advertising
- Opportunity for media and advertising companies to shift the narrative around body image and promote self-love and acceptance through their campaigns.
