A new Ford car ad campaign called 'By Design' is giving fans of the brand the chance to create their own advertisements for the car company. To make the experience as easy as possible, content for the ads is generated through a tool on the Ford By Design website.
The Ford By Design site first has users select a city and choose between models like the Fiesta, Focus RS or even the Mustang GT 350. From there, customizations can be made to the background with colored chalk, smoke or fractal effects. After being submitted, these artworks have the chance to appear as digital billboards across major locations like New York City and San Francisco.
Beyond simply getting bragging rights from having a design chosen to be implemented by Ford, fans will receive a "billboard selfie" (a photo from a webcam located across from a billboard) as a unique memento for participating.
What Makes This Trend Stand Out
- Crowdsourced Advertising
- Disruptive innovation opportunity: Companies can engage with their fans and customers by allowing them to participate in the creation of advertisements, fostering a sense of brand ownership and loyalty.
- User-generated Content
- Disruptive innovation opportunity: Brands can leverage the creativity and resources of their fanbase to create authentic and engaging content, enhancing brand authenticity and customer engagement.
- Interactive Marketing
- Disruptive innovation opportunity: By offering interactive tools and experiences for consumers to personalize and design advertisements, brands can create memorable and immersive marketing campaigns that resonate with their target audience.
Sectors Adopting This
- Automotive
- Disruptive innovation opportunity: Car manufacturers can tap into the creativity and passion of their customers to co-create advertising campaigns, fostering a stronger emotional connection between the brand and its audience.
- Advertising
- Disruptive innovation opportunity: Advertising agencies can embrace crowdsourced and user-generated content to provide unique and authentic advertising solutions that resonate with consumers in an increasingly fragmented media landscape.
- Technology
- Disruptive innovation opportunity: By leveraging interactive tools and digital platforms, technology companies can empower brands to create innovative and personalized marketing experiences, revolutionizing the way advertisements are created and consumed.
