To engage the public during The French Open (also referred to as Roland Garros), IBM created a series of smart tennis posters that were frequently updated with real-time facts and animations to go along with them.
These 'Datables' help the public catch some of the highlights of the matches in a way that's 60,000 times faster than text. In total, more than 500 digital billboards were displayed throughout France, providing meaningful data visualizations. For instance, one of the Datables showed a tennis player's serve percentage in comparison to stats from last year.
All of these real-time Datables take advantage of back-end technology in order to automatically generate these visualizations for all types of events in the tennis matches.
What Makes This Trend Stand Out
- Real-time Data Visualizations
- Opportunity to create dynamic and engaging content by leveraging real-time data in various industries.
- Interactive Advertising
- Disruptive innovation opportunity to captivate audiences through interactive and constantly updating advertisements.
- Automated Visual Generation
- Potential for utilizing backend technology to automatically generate visualizations in real-time for different events and industries.
Sectors Adopting This
- Sports Marketing
- Opportunity to enhance fan engagement and deliver real-time sports insights through interactive visual content and data-driven advertising.
- Digital Out-of-home Advertising
- Innovative use of real-time data and dynamic content to create visually appealing and personalized advertising campaigns on digital billboards.
- Event Analytics
- Disruptive innovation potential to automate data visualization and analytics for various events, improving decision-making and audience experiences.
