This Furniture Advertisement from IKEA is Built with a Storage Unit
Laura McQuarrie — April 15, 2016 — Art & Design
References: ikea & adsoftheworld
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.
For a while, construction in Warsaw left the roads so congested that it deterred the majority of people from making a trip to IKEA on workdays. Even after the road construction finished, the public still seemed to hold onto the idea that IKEA was out of the way. In order to dispel some of these beliefs, IKEA set up the 'Kallax Real Timer.'
These billboards used Kallax storage units that were filled in with numbers in order to communicate the amount of time it would take for a driver to get to IKEA from a particular location. In order to keep this information as updated as possible throughout the day, a dedicated crew was on-hand to frequently update these billboards based on traffic conditions.
For a while, construction in Warsaw left the roads so congested that it deterred the majority of people from making a trip to IKEA on workdays. Even after the road construction finished, the public still seemed to hold onto the idea that IKEA was out of the way. In order to dispel some of these beliefs, IKEA set up the 'Kallax Real Timer.'
These billboards used Kallax storage units that were filled in with numbers in order to communicate the amount of time it would take for a driver to get to IKEA from a particular location. In order to keep this information as updated as possible throughout the day, a dedicated crew was on-hand to frequently update these billboards based on traffic conditions.
Trend Themes
1. Real-time Advertising - Opportunity to use real-time updates for advertising billboards to improve customer engagement and sales conversion.
2. Interactive Marketing - Opportunity to use interactive marketing strategies to attract customers and increase foot traffic to brick-and-mortar stores.
3. Smart Billboards - Opportunity to use smart billboards equipped with technology to provide real-time updates on traffic and directions to enhance the customer experience.
Industry Implications
1. Retail - Retailers can take advantage of real-time advertising and interactive marketing techniques to attract more customers.
2. Outdoor Advertising - Outdoor advertising companies can incorporate technology into their billboards to provide real-time updates and engage customers.
3. Smart Cities - The use of these smart billboards could transform public transportation and movement in busy cities by providing real-time updates to commuters.
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