This Miller Lite Billboard Mimics an Ugly Christmas Sweater

 - Dec 14, 2015
References: adweek
Brooklyn-based street artist London Kaye teamed up with beer brand Miller Lite to create this massive ugly Christmas sweater billboard in honor of the festive season.

Kaye used her talents in "yarn-bombing," which is also known as knitting coverings for unconventional objects. The billboard jumper combines the beer brand's logo with seasonal characteristics. The process took three weeks and the final product features adorable reindeer, beer bottles and the Miller Lite logo. Additionally, in the spirit of the season, Kaye added the phrases "It's Miller Time" and "Happy Holidays."

The billboard is currently installed in New York City in Time Square, which is where it will remain for the holiday season to spread the festive spirit to everyone who passes through.