In order to engage fans both online and on the street in a fun way, Diet Coke commissioned artists to create original Twitter art from fan tweets.
The 'ReTweet of Love' changes text-based messages like "Bring me a diet coke with my name on it and I’ll basically marry you #dietcokelove" into artful illustrations in the brand's iconic color scheme.
As well as being able to see the unique Twitter art billboards displayed in heavily trafficked places like Times Square in New York, the artful illustrations will also soon be found in print magazine ads. On top of featuring each love note to the brand, each piece of art includes the tag of the individual who submitted it, giving the campaign authenticity and feeding a social media user's desire for recognition.
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