Taking inspiration from health billboards that have warnings about personal wellness, Milka chocolate created its own campaign.
The brand created an online space where people in the Ukraine could go online and submit a 'Tender Message' to appear on the Internet, TV and out-of-home ads as well. The campaign took place across more than 25 cities in the Ukraine, giving people plenty of chance to see sweet messages like: "Oleg, I really miss you. Dasha" or "I love you mother, more than life! Natsia."
The creative marketing campaign from Milka chocolate is a sweet way for people to reach out to loved ones in an unexpected way, especially since it involves such an easy way to make customizations to a brand advertisement.
These Milka Chocolate Ads Share 'Tender Messages' in the Ukraine
Laura McQuarrie — December 15, 2015 — Art & Design
References: milka & creativeguerrillamarketing