These Google Ads Allow People to Select Which Charity the Brand Will Fund

 - Oct 15, 2015
References: impactchallenge.withgoogle & adweek
These interactive paper ads were created by Google to allow the average citizen to select the brand's next non-profit organization to help fund. This creative idea lets the power of the crowd help decide which organization should be assisted.

The interactive paper ads were set up in 15 neighborhoods in various locations including bus shelters, coffee shops and food truck locations. The posters allowed people to select one of the ten buttons on the paper, which were all recorded in a real-time database. This innovative idea was brought to life by '72andSunny,' which is the company that created the digital paper.

This contest was designed for Google's second 'Google Impact Challenge.' The idea is to use the community to reach a conclusion about how the brand should make the Bay Area a better place to live in.