These interactive paper ads were created by Google to allow the average citizen to select the brand's next non-profit organization to help fund. This creative idea lets the power of the crowd help decide which organization should be assisted.
The interactive paper ads were set up in 15 neighborhoods in various locations including bus shelters, coffee shops and food truck locations. The posters allowed people to select one of the ten buttons on the paper, which were all recorded in a real-time database. This innovative idea was brought to life by '72andSunny,' which is the company that created the digital paper.
This contest was designed for Google's second 'Google Impact Challenge.' The idea is to use the community to reach a conclusion about how the brand should make the Bay Area a better place to live in.
What's Driving This Trend
- Interactive Paper Ads
- Opportunity for brands to engage with consumers in a unique and interactive way, increasing brand awareness and customer engagement.
- Crowdsourced Decision Making
- Potential for businesses to involve the crowd in decision making, allowing for increased transparency and community involvement.
- Digital Paper Technology
- Emerging technology that enables the creation of interactive paper ads, providing new opportunities for advertising and customer interaction.
Who This Affects Most
- Advertising
- Advertising agencies can leverage interactive paper ads to offer innovative and engaging campaigns to their clients.
- Non-profit
- Non-profit organizations can benefit from crowdsourced decision making to gain public support and involvement in their charitable initiatives.
- Printing and Paper
- Printing companies can explore and adopt digital paper technology to offer interactive and customizable advertising solutions to their customers.
