As part of a new campaign to prevent skin cancer, JCDecaux devised a fun way to turn bus stop shelters into interactive claw games.
In addition to providing shelter from the sun's powerful rays, these bus stop stations were rigged to house a panel filled with sunscreen tubes that could be accessed by winning an arcade-style game.
In addition to being a fun challenge during a period of inactivity while waiting for a bus to arrive, the bus stop ads were placed at a location near the beach, which makes it an easy way for people to grab a sun protection solution on the go. Whether or not members of the public were headed out on a bus or not, they were intrigued enough to stop and try their hand at this interactive game.
Sunscreen Claw Games
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