From Cinematic Movie Pop-Ups to Product-Free Megastores
Rebecca Byers — March 13, 2016 — Marketing
The top March 2016 interactive ideas showcases the creative experiential marketing campaigns brands are launching in order to interact with consumers going about their daily routine.
Snack brand Oreo recently launched a playful unpublicized installation in New York City that brought to life its concept of the "Oreo Vault of Wonders," which is central to their current marketing campaign. A means of generating buzz before the launch of a new flavor (Cupcake-Filled Oreo), the installation featuring a mechanical level that when pulled delivered guests with a tiny wrapped box containing a special flavor from the "Vault of Wonders."
Meanwhile, a Kiehl's x Zoolander 2 pop-up in New York City's West Village provided an immersive shopping experience that included male models and a display of the two products from the collaboration. The first paid advertising campaign in Kiehl's 165-year history, the pop-up was appropriately dubbed 'The Derek Zoolander Center for People Who Don’t Age Good,' and ran during New York Fashion Week.
Snack brand Oreo recently launched a playful unpublicized installation in New York City that brought to life its concept of the "Oreo Vault of Wonders," which is central to their current marketing campaign. A means of generating buzz before the launch of a new flavor (Cupcake-Filled Oreo), the installation featuring a mechanical level that when pulled delivered guests with a tiny wrapped box containing a special flavor from the "Vault of Wonders."
Meanwhile, a Kiehl's x Zoolander 2 pop-up in New York City's West Village provided an immersive shopping experience that included male models and a display of the two products from the collaboration. The first paid advertising campaign in Kiehl's 165-year history, the pop-up was appropriately dubbed 'The Derek Zoolander Center for People Who Don’t Age Good,' and ran during New York Fashion Week.
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