The Dulux e-commerce platform is not only a user-friendly source for new product releases and home decor tips but also features a house paint simulator that lets shoppers try a specific shade before they buy it. The simulator works by letting users explore the Dulux color library and its countless shades and is also equipped with an upload feature, allowing one to add an image of their own home.
Once uploaded, images of one's home are instantly transformed with the click of a button, allowing users to test how a specific color looks on their walls without a purchase commitment. In addition to a personal upload option, users can also choose one of Dulux's pre-loaded images in order to get inspiration and decor tips from the brand's professional team.
This house paint simulator is a fun visualization tool that encourages creativity while promoting the Dulux paint range to home owners with an appreciation for interactive marketing.