Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics.
With the digital posters ranging in size from 40 to 85-inches in size, the screens will enable movie goers to interact with the information being displayed. Utilizing beacon technology, the screens would be placed in movie theater lobbies and used by patrons who have a supported app installed.
When the user comes in proximity to the digital poster, a notification can be sent to their smartphone with information on the movie, exclusive content and much more.
The marketing technology is set to make a debut at around a thousand movie theater locations across the United States in the second quarter of 2016.