Panasonic Avionics Corporation and Singapore Airlines have teamed up to introduce 'myKrisWorld,' an innovative inflight entertainment and eCommerce platform. This all-in-one digital solution will provide flyers with food and beverage ordering options, storefront and duty-free retail offerings, and a dynamic entertainment system.
This in-air marketplace will allow Singapore Airlines to customize its retail offerings and provide shoppers with real-time updates. Users will be able to browse over 4000 consumer products, which they can order to their homes or – in some instances – pick-up for their next flight.
In addition, 'myKrisWorld' will be equipped with the latest analytics technologies, creating a new avenue for tracking and monitoring product performance. "E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA," said Yeoh Phee Teik, the SVP of Customer Experience at Singapore Airlines.
Image Credit: Panasonic
Why This Trend Is Growing
- Inflight E-commerce
- Digital marketplaces within the airline industry will allow for a more personalized customer experience and provide new revenue opportunities.
- Real-time Retail Updates
- Real-time retail updates within in-flight digital marketplaces allow for agile inventory management and more targeted marketing tactics.
- Analytics Technologies
- The integration of analytics technologies within in-flight digital marketplaces can help airlines monitor and improve the performance of their retail offerings.
Industries Being Reshaped
- Airline Industry
- In-flight e-commerce platforms can provide a new source of revenue for airlines while improving the customer experience.
- Retail Industry
- In-flight digital marketplaces provide new retail opportunities and allow for more targeted and personalized marketing strategies.
- Technology Industry
- The integration of analytics technologies within in-flight digital marketplaces presents opportunities for technological innovation and advancement.
