'The Gorilla Gallery' is a new perfume gallery that provides visitors insights on the art of fragrance. In collaboration with Studio Xag, the installation was created inside the Lush Cosmetics Oxford location in London.
The artful experience takes visitors through two of Lush Cosmetics' most popular Gorilla Perfumes, namely 'The Sun' and 'The Smell of Freedom.' Inside the perfume gallery exhibition, the public have the chance to explore the history of the products alongside an assortment of artwork and the fragrances themselves.
Lush Cosmetics is no stranger to experiential marketing. Just a few months earlier, the retailer transformed the basement of its store into an interactive cinema that paired classic Christmas movies with a specially curated collection of comforting scents to enhance the viewing experience.