In order to truly get a sense of how many people are looking at a car on the road, a new Megane Renault car was outfitted with cameras and facial recognition technology. This equipment was rigged to connect to a scoreboard on the car's rear window that displayed an accurate count of how many "real views" the car was getting on the street.
This concept is meant to be a more authentic way of tracking the attention the car gets, especially in comparison to an online video where view counts often seem skewed.
As part of the campaign, the people of Belgium were encouraged to visit a website and guess the total number of real views the Renault Megane got on the streets in order to win tickets for the Grand Prix F1.
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