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Top 40 Publicity Stunts in March

From Sport Vehicle Mud Masks to Mysterious Urban Cookie Vaults

— March 13, 2016 — Marketing
The top March 2016 publicity stunts highlight a number of well-received brand events that succeeded in genuinely surprising and delighting consumers.

Jeep Germany recently launched a clever campaign through a collaboration with creative studio Parasol Island that applies the self-care movements core values to one's sport vehicle in a humorous way. Deemed the "Jeep Mud Mask," the campaign was selling a limited number of special edition cans filled with "100% natural" mud, which urban Jeep drivers were encouraged to apply to their vehicle when it is particularly starved for adventure.

Meanwhile, UK-based budget airline easyJet has opened a pilot store in London for their new grocery concept easyFoodstore, which sells all items for an impressive 25-pence. Intended to highlight the brand's dedication to saving consumer's cash, the store was forced to temporarily close immediately after closing due to the fact they sold out of their entire stock on their first day of business.
5.9
Score
Popularity
Activity
Freshness
39
Tourist Smartphone Handouts
Tourist Smartphone Handouts
South Korea is Offering Free Galaxy Note 5 to Foreign Visitors
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38
Attention-Tracking Cars
Attention-Tracking Cars
This Renault Car Was Fitted with Cameras to Track Those Who Look at It
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37
Yorkshire Pudding Wedding Cakes
Yorkshire Pudding Wedding Cakes
Food Brand Aunt Bessie's Gifted a Couple with Their Dream Cake
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36
Celebratory Monkey Projections
Celebratory Monkey Projections
The PG Tips Mascot Helped Celebrate the Year of the Monkey
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35
Extreme Lip Balm Tests
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
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34
Voice-Controlled Pizza Deliveries
Voice-Controlled Pizza Deliveries
Domino's Tracker Deliveries Can Now Be Made Using Amazon Echo
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33
Branded Powerboat Promotions
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
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32
Rapper-Guided Training Videos
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
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31
Speed Dating Trains
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
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30
Apologetic Burrito Giveaways
Apologetic Burrito Giveaways
This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
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29
Romantic Taxi Rides
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
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28
Self-Parking Chairs
Self-Parking Chairs
The Intelligent Parking Chair is Inspired By Nissan's Park Assist Tech
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27
Thermochromatic Flower Shops
Thermochromatic Flower Shops
Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
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26
Whipped Cream Weather Billboards
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
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25
Literary Travel Games
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
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24
Basketball-Inspired ATMs
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
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23
Drive-In Car Campaigns
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
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22
Compact Book-Inspired Cars
Compact Book-Inspired Cars
The 'All Gone' Smart Car is Inspired by the Streetwear Book
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21
Affordable Airline Grocery Marts
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
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20
Pet-Friendly Diners
Pet-Friendly Diners
The 'MicroChippy' is a Dog-Friendly Restaurant for Canines and Owners
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19
Wax Fashion Week Replicas
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
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18
Sugar-Discarding Stunts
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
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17
Pasta Brand Birthday Celebrations
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
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16
E-Commerce Birthday Road Trips
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
<
15
Minimalistic Pop-Up Supermarkets
Minimalistic Pop-Up Supermarkets
'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide
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14
Mobile Tourism Truck Pop-Ups
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
<
13
Immersive Movie Marketing Kiosks
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
<
12
Blue Monday Happiness Promotions
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
<
11
Experiential Showroom Events
Experiential Showroom Events
This Experiential Event Gave Guests a Temporary Escape from the City
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10
Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
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9
Commuter-Delight Brand Events
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
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8
Macho Beer Bars
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
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7
Urban Safari Treehouse Pop-Ups
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
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6
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
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5
Streetcar Shoe Experiences
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
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4
Sport Vehicle Mud Masks
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
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3
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
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2
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
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1
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
<