To celebrate the Year of the Monkey, British tea company PG Tips projected an image of its mascot onto the exterior of Big Ben. While a number of brands have launched promotions to celebrate Chinese New Year, this stunt perfectly capitalized on the brand's existing image.
PG Tips is well-known for its cheeky monkey mascot, making this year's Chinese New Year celebration the perfect opportunity for a branded promotion. To honor the Year of the Monkey, the brand illuminated the tower of Big Ben with an image of its mascot. The stunt was designed to kick off London's Chinese New Year celebration and raise awareness about the brand.
The stunt demonstrates how brands can take advantage of holidays and other events that correspond with their brand's identity.
Celebratory Monkey Projections
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