To celebrate the Year of the Monkey, British tea company PG Tips projected an image of its mascot onto the exterior of Big Ben. While a number of brands have launched promotions to celebrate Chinese New Year, this stunt perfectly capitalized on the brand's existing image.
PG Tips is well-known for its cheeky monkey mascot, making this year's Chinese New Year celebration the perfect opportunity for a branded promotion. To honor the Year of the Monkey, the brand illuminated the tower of Big Ben with an image of its mascot. The stunt was designed to kick off London's Chinese New Year celebration and raise awareness about the brand.
The stunt demonstrates how brands can take advantage of holidays and other events that correspond with their brand's identity.
What's Driving This Trend
- Holiday-based Branding
- Explore opportunities to leverage festive occasions in promoting a brand or product.
- Iconic Brand Mascots
- Leverage the popularity of brand mascots for marketing campaigns or promotions.
- Interactive Projections
- Innovate interactive advertising or brand promotion through the use of projections or similar cutting-edge technologies.
Who This Affects Most
- Beverage
- Beverage companies can leverage their mascots and the popularity of festive occasions for creative marketing and promotional campaigns.
- Advertising
- Advertising agencies can develop creative projection-based campaigns or use cutting-edge technologies to promote a brand or product interactively.
- Tourism
- Tourism boards can use interactive projections or similar immersive experiences to attract visitors or generate interest in their destinations.
