Movie ticket provider Fandango has created a new movie theater marketing campaign featuring SNL comedian Kenan Thompson in the starring role.
The brand's first foray into content creation marketing campaigns, the movie theater commercials feature Thompson as Miles Mouvay; an eccentric character promoting in-theater perks and more.
The commercial promo is set to release immediately with the advertisements playing in theaters across the nation to help the brand expand into the consumer experience further.
Adam Rockmore, SVP and Head of Marketing at Fandango, explains the team's excitement behind the new promos: "Our new brand ambassador Miles possesses an infectious enthusiasm that will spark excitement for Fandango’s ticketing innovations, perks like our VIP rewards program, our original movie-related programming, top-ranking trailers and clips and many other services."
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