In celebration of its 125th anniversary, Philips is now running a pilot program that will make it possible for consumers to create their own 3D-printed electric shavers.
Online, Philips has created a microsite where consumers can begin creating their own shaver. There are two base designs to choose from, which can be further modified to include an open body or a foot stand. Colors and personalized messages can be added to the electric shaver before pairing the customized device with a grooming accessory.
To coincide with its anniversary year, only 125 units will be manufactured. With shipping and taxes, the cost of the unit is about € 99—considering that Father's Day is coming up, these shavers would make a fantastic one-of-a-kind gift.
Key Themes Behind This Trend
- Personalized 3D Printing
- The trend of personalized 3D printing can be leveraged by companies in the grooming and personal care industry to offer customized products to consumers.
- Direct-to-consumer Manufacturing
- The direct-to-consumer manufacturing trend provides companies with an opportunity to offer customizable products without the need for a middleman, allowing for faster delivery times and increased efficiency in the process.
- Limited Edition Products
- Creating limited edition products, as done by Philips for their personalized 3D-printed shavers, can help to create scarcity and exclusivity, driving demand for the product.
Where This Applies
- Grooming and Personal Care Industry
- The grooming and personal care industry can benefit from the trend of personalized 3D printing to offer customized products to consumers, such as 3D-printed razors, combs, and brushes.
- 3D Printing Industry
- With the trend towards personalized 3D printing, the 3D printing industry has an opportunity to expand its offerings and establish itself as a mainstay in the personalized consumer goods market.
- Gift and Retail Industry
- The limited edition personalized 3D-printed shavers from Philips is a great example of how the gift and retail industry can leverage the trend of customized products to increase sales and appeal to a wider consumer base.
