Following the launch of a mysterious new Super Bowl promotion on January 7th, Taco Bell is now giving fans the chance to pre-order its secret new dish. While clues are still limited, loyal Taco Bell fans can begin blindly ordering the new mystery creation sight unseen.
The new Taco Bell promotion initially began with a redacted press release that gave consumers a few clues about the latest menu addition. Now the chain has released three 15-second teasers that allude to the brand's Super Bowl ad. The teasers are meant to entice fans into pre-ordering the new mystery item sight unseen. Those who are trusting enough to place their order ahead of time will be able to pick up their mystery dish on Saturday, February 6th, just ahead of the Super Bowl. For everyone else, the big reveal will happen on Monday, February 8th.
Mysterious Taco Promotions
More Stats +/-
Broken Phone Campaigns
Fast Food Kitchen Tours
Doubled Dollar Menu Promotions
Duelling Fast Food Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.