'Made in Movember' Encourages Support for Moustache Growers
Rahul Kalvapalle — November 12, 2014 — Marketing
References: bbdo & campaignbrief
Melbourne, Australia-based ad agency Urchin Associates has developed an innovative campaign, dubbed 'Made in Movember', to encourage Mo Bros and Mo Sistas, support moustache-growers and of course spread awareness about mens' health.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
Trend Themes
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Community-led Movember Campaigns — Opportunity for businesses to develop localized campaigns that support moustache-growers and raise awareness about men's health in smaller communities.
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Global Expansion of Movember — Space for businesses to capitalize on the global growth of Movember by creating international campaigns that engage participants from various countries around the world.
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Branded Partnerships with Movember — Possibility for businesses to collaborate with Movember and become major partners or sponsors, gaining significant brand exposure and aligning with a popular cause.
Industry Implications
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Advertising and Marketing — Opportunity for advertising agencies and marketing firms to create innovative campaigns and strategies that support moustache-growers and promote men's health.
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Health and Wellness — Potential for health and wellness companies to develop products or services specifically targeted towards men's health and use the Movember campaign to raise awareness and drive sales.
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Corporate Social Responsibility — Space for businesses across various industries to engage in corporate social responsibility initiatives by supporting Movember, aligning with a cause and contributing to men's health research and support programs.
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