Melbourne, Australia-based ad agency Urchin Associates has developed an innovative campaign, dubbed 'Made in Movember', to encourage Mo Bros and Mo Sistas, support moustache-growers and of course spread awareness about mens' health.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
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