Melbourne, Australia-based ad agency Urchin Associates has developed an innovative campaign, dubbed 'Made in Movember', to encourage Mo Bros and Mo Sistas, support moustache-growers and of course spread awareness about mens' health.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
Key Themes Behind This Trend
- Community-led Movember Campaigns
- Opportunity for businesses to develop localized campaigns that support moustache-growers and raise awareness about men's health in smaller communities.
- Global Expansion of Movember
- Space for businesses to capitalize on the global growth of Movember by creating international campaigns that engage participants from various countries around the world.
- Branded Partnerships with Movember
- Possibility for businesses to collaborate with Movember and become major partners or sponsors, gaining significant brand exposure and aligning with a popular cause.
Where This Applies
- Advertising and Marketing
- Opportunity for advertising agencies and marketing firms to create innovative campaigns and strategies that support moustache-growers and promote men's health.
- Health and Wellness
- Potential for health and wellness companies to develop products or services specifically targeted towards men's health and use the Movember campaign to raise awareness and drive sales.
- Corporate Social Responsibility
- Space for businesses across various industries to engage in corporate social responsibility initiatives by supporting Movember, aligning with a cause and contributing to men's health research and support programs.
