Snog's Yog-Yurt pop-up recently opened at London's Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy yet delicious alternative to ice cream and even featured a chill-out tent area for visitors.
In addition to handing out original and passionfruit yogurt samples to festival attendees, Snog also gave concert goers access to a diverse menu of tasty frozen treats that they would purchase after tasting.
The Yog-Yurt festival pop-up will be making a splash at other UK music festivals and is a smart example of marketing that appeals to millennials. Snog's decision to provide tasty refreshments to those who are attending an outdoor event doesn't end with free samples but encourages hungry concert goers to cool down with a frozen treat that is healthier than the classic ice cream cone.