This clever marketing tactic for the Quest Nutrition company is using a healthy food truck pop-up event to distribute free 'Pumpkin Pie Quest Bars.' This seasonally delightful stunt is bringing consumers new limited-edition products at no extra cost.
The ultimate goal is to provide each consumer with a delicious Pumpkin Pie Quest Bar. The healthy food brand is capitalizing on the increased popularity of pumpkin-flavored products in an attempt to reach a more diverse audience.
This unique publicity stunt appeals to millennial sensibilities -- nutritious eating habits and fandom for promotional giveaways. The food truck's offerings are convenient and nutritious and will appeal to health-conscious consumers. Furthermore, this marketing tactic fosters stronger consumer relationships and is associated with a memorable experience.