Bacardi released a limited-edition dark rum, Carta Negra, in unique party-ready rum bottle packaging that doubles as a speaker.
Two speakers may be connected to the mobile device by the recess in the back of the box, making it possible for an individual to instantly share their tunes with others. The luxurious packaging has been treated with a durable, recycled rigid board substructure and premium graphics. To protect the design, the rum bottle packaging also features an anti-scratch laminate to shield it from scratches. To access the bottle of rum inside of the package, users need only separate a set of two strong magnets.
A number of brands in the food and beverage categories are now launching dynamic packaging designs that encourage interactivity through music.