The process of unboxing different kinds of technology products often involves the removal of many cords, plastic bags and molded trays, but Sonos created its Playbase speaker packaging to allow for a simple, ceremonial experience.
The elegant, gift-like Sonos Playbase speaker package was designed to allow a customer to begin using the speaker as soon as possible. The box and tray packaging includes a patented clip system that can be locked and unlocked in a way that reminds of swiping on one's phone.
Sonos also notes that "We focused on presenting Playbase without any obstruction for a dramatic reveal. We eliminated exposed corrugate seams in traditional areas with the intent of guiding customers to our clop system." Once the unboxing experience is complete, the materials of the package can easily be taken apart and recycled.