Hershey's TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey's created the TAKE5 Remix, an interactive candy bar packaging that lets consumers compose music—more than 30,000 unique beat combinations can be created.
The interactive candy bar packaging comes to life with conductive ink, touch sensors and built-in speakers, which means that consumers are able to begin creating on the spot, without having to plug in any devices or download any companion apps.
While the TAKE5 bar was officially launched by Hershey in 2004, this dynamic candy bar packaging is part of an initiative to relaunch TAKE5 in 2016, with a particular focus on music, fans and live events.
What's Driving This Trend
- Interactive Packaging
- Creating interactive packaging that utilizes conductive ink, touch sensors, and speakers for a seamless user experience.
- Crossover Products
- Developing crossover products that cater to audiences with multiple interests.
- Personalization
- Providing personalized experiences for customers through creative combination of products and technology.
Who This Affects Most
- Food and Beverage
- Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers.
- Music
- Developing products that blend music and technology has the potential to create a unique music experience that appeals to music fans and the wider audience.
- Events and Entertainment
- Creating interactive products that add another layer to live entertainment experiences can attract innovative audiences and provide additional revenue streams for events companies.
