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Musical Candy Packaging

Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats

— September 16, 2016 — Marketing
Hershey's TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey's created the TAKE5 Remix, an interactive candy bar packaging that lets consumers compose music—more than 30,000 unique beat combinations can be created.

The interactive candy bar packaging comes to life with conductive ink, touch sensors and built-in speakers, which means that consumers are able to begin creating on the spot, without having to plug in any devices or download any companion apps.

While the TAKE5 bar was officially launched by Hershey in 2004, this dynamic candy bar packaging is part of an initiative to relaunch TAKE5 in 2016, with a particular focus on music, fans and live events.
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