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Musical Lipstick Campaign Collaborations

Spotify and Pat Mcgrath Have Partnered in 'So Obsessed'

— November 14, 2017 — Marketing
Spotify and Pat McGrath teamed up to sell the makeup artist's new lipsticks, through the music streaming service.

With a new take on e-commerce, McGrath is effectively using Spotify, a site typically used for selling artists' merchandise, to sell liquid matte lipsticks.Pat McGrath and Spotify teamed up with the artist Maggie Lindemann so that users can purchase the three shades of lipsticks through the singer's newly released single 'So Obsessed,' which is available through Spotify. In addition to promoting the singer, the single also serves as a campaign video, prompting McGrath's exciting new lipstick launch.

The shades are available in "POSSESSED," "REVELATION RED" and "NIGHTSHADE," all which offer a pink, red and purple hue that's perfectly paired for the approaching winter season.
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