Brands are seeking out ways to make packaging a more substantial part of the consumer experience, which is being done expertly by a number of companies as seen with the Champagne Lanson music box packaging. The limited edition packaging allows a smartphone to be docked in the upper portion in order to amplify the built-in speaker on the device to turn the box into a makeshift speaker. This means that it can be used by the consumer to play music while they enjoy the champagne itself.
The Champagne Lanson music box packaging is set to be available in the Charles de Gaulle airport in Paris, France from August 30 to September 29. The limited edition packaging will come in the brand's black and rose labels.