Washington's Snoqualmie Brewery recently created a dynamic, interactive label for its 'Sno Falls' American Pale Ale.
When the bottle is viewed with the naked eye, it shows a serene waterfall scene. When this same image is viewed through the screen of a mobile device and the free Layar app, it comes to life, showing viewers a range of fun scenes. Some of the animations that come to life include fish swimming upstream, birds flying by, as well as the brewmaster going over the falls in a barrel.
Although there are a number of brands within the alcohol sector that are now integrating interactive features into their packaging, augmented reality technology is also being used to engage consumers on everything from candy wrappers and promotional fast food fry boxes to egg cartons.
What Makes This Trend Stand Out
- Interactive Packaging
- Creating dynamic labels or packaging that utilize augmented reality technology to enhance consumer engagement.
- AR in Consumer Goods
- Applying augmented reality technology to various consumer products, such as candy wrappers, fast food packaging, and egg cartons.
- Enhanced Mobile Experiences
- Leveraging mobile devices and apps to deliver immersive and interactive experiences for consumers through augmented reality.
Sectors Adopting This
- Alcohol
- Integrating augmented reality technology into alcohol brands' packaging to create unique and engaging experiences for consumers.
- Consumer Goods
- Exploring the use of augmented reality in various consumer goods, including candy, fast food, and food packaging, to enhance brand experiences.
- Mobile Technology
- Developing innovative mobile apps and technologies that enable augmented reality experiences, expanding the possibilities of consumer engagement.
