As the October 2017 marketing trends reveal, brands are going the extra mile to create unique in-store experiences for their customers. Whether this involves an interactive activity, or simply a physical space to test out products that are normally purchased online, it is clear that the in-store shopping experience is changing.
One way in which traditional retailers are making the in-store experience more appealing is with interactive spaces that let consumers actually test out different products. One such example is Muji's recent Aroma Bar activation in Selfridges' London Flagship, where experts were onsite to help consumers combine the perfect scent for their home.
However, it is not just traditional retailers who are thinking about how to improve in-store shopping. Indeed, many online-only business are now setting up physical spaces to cater to the consumer desire to see and test out a product in real life before making a purchase. This is exactly what Casper will be doing in 2018, with a series of physical pop-up shop for its online mattress business.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
