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Top 55 Marketing Ideas in October

From In-Store Aromatherapy Bars to Mattress Brand Pop-Ups

— October 29, 2017 — Marketing
As the October 2017 marketing trends reveal, brands are going the extra mile to create unique in-store experiences for their customers. Whether this involves an interactive activity, or simply a physical space to test out products that are normally purchased online, it is clear that the in-store shopping experience is changing.

One way in which traditional retailers are making the in-store experience more appealing is with interactive spaces that let consumers actually test out different products. One such example is Muji's recent Aroma Bar activation in Selfridges' London Flagship, where experts were onsite to help consumers combine the perfect scent for their home.

However, it is not just traditional retailers who are thinking about how to improve in-store shopping. Indeed, many online-only business are now setting up physical spaces to cater to the consumer desire to see and test out a product in real life before making a purchase. This is exactly what Casper will be doing in 2018, with a series of physical pop-up shop for its online mattress business.
6.3
Score
Popularity
Activity
Freshness
54
Cliffside Pop-Up Shops
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
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53
Inclusive Back-to-School Campaigns
Inclusive Back-to-School Campaigns
Gap Kids' Latest Ad Promotes Diverse and Inclusive Classrooms
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52
Contactless Ice Cream Trucks
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
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51
Extreme Desert Driving Videos
Extreme Desert Driving Videos
Terrakhana Features Stunt Driver Ken Block Racing Through the Desert
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50
Month-Long Cosmetic Campaigns
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
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49
Labor-Minimizing Concept Stores
Labor-Minimizing Concept Stores
'Simply Goodwill' Offers Shoppers a More Traditional Approach
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48
Ruinous Outdoor Ad Campaigns
Ruinous Outdoor Ad Campaigns
Adam Ruins Everything's Billboards Playfully Denigrate Tourist Spots
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47
Political Candy Packaging
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
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46
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
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45
Smashed Billboard Stunts
Smashed Billboard Stunts
O2 Set Up Fitting Advertisements to Show of Its Free Screen Replacements
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44
Mystery Burger Boxes
Mystery Burger Boxes
In France, Burger King Now Lets Customers Leave Their Order to Chance
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43
Consumer Profile-Creating Platforms
Consumer Profile-Creating Platforms
ErnestButler Helps You Build Comprehensive Customer Personas
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42
Toronto Beauty Brand Pop-Ups
Toronto Beauty Brand Pop-Ups
This Limited-Time Glossier Pop-Up Will Be in the West Queen West Area
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41
Streaming Site Cannabis Strains
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
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40
VR Restaurant Training Programs
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
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39
Diversity Promoting Supermarket Stunts
Diversity Promoting Supermarket Stunts
The German Supermarket Edeka Made a Point About Inclusion
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38
Anime-Branded Candy Collaborations
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
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37
Online Mattress Pop-Up Spaces
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
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36
Responsible Alcohol Consumption Campaigns
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
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35
Branded Solar Eclipse Experiences
Branded Solar Eclipse Experiences
Warby Parker Offered a Pinhole Projection Template and More
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34
Burger Chain Cryptocurrencies
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
<
33
Streetwear Brand Chopsticks
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
<
32
Back-to-School Prize Lockers
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
<
31
Artistic Fast Food Campaigns
Artistic Fast Food Campaigns
McDonald's France Releases a Unique 'Open Late' Campaign
<
30
Living Zombie Billboards
Living Zombie Billboards
AMC's Live-Action Billboard Puts Undead Creatures on Display
<
29
QSR Uniform Streetwear
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
<
28
QR Tourism Campaigns
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
<
27
In-Store Aromatherapy Bars
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
<
26
Modular Video Walls
Modular Video Walls
LEDskin is a Compact, Portable Component Making Up Big Screens in Multiples
<
25
Emotion-Detecting Condiment Apps
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
<
24
Exclusive Fast Food Plushies
Exclusive Fast Food Plushies
The Kidrobot x Shake Shack Collection Features Food-Themed Characters
<
23
Health-Promoting Sugar Installments
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
<
22
Water-Branded Fashion Events
Water-Branded Fashion Events
Toronto Fashion Week Fall 2017 Introduced a Fiji Water Sponsorship
<
21
Social Media-Style Magazine Covers
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
<
20
Graffiti-Inspired Beer Labels
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
<
19
Furnished City Campaigns
Furnished City Campaigns
IKEA's Wonderful Everyday Tour Shares Delights in Unexpected Places
<
18
Dorm Room Advice Columns
Dorm Room Advice Columns
IKEA Offers a Yearly Advice Column for Dorm Room Design Ideas
<
17
Airport Lounge VR Trips
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
<
16
Futuristic Urban Cereal Bars
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
<
15
Informative Fountain Drink Cups
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
<
14
Makeup Brand Music Videos
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
<
13
Nostalgic Food Delivery Promotions
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
<
12
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
<
11
Handcrafted Pizza Boxes
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
<
10
Fast Food Mooncakes
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
<
9
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
8
Collaborative Car Design Experiences
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
<
7
Minimalist In-Store Promotions
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
<
6
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
<
5
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
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4
Shopper-Friendly Retail Stores
Shopper-Friendly Retail Stores
This Target Store Design Reimagines the Shopper Experience
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3
In-Store Sneaker Creators
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
<
2
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<