'Simply Goodwill' Offers Shoppers a More Traditional Approach
Ellen Smith — September 16, 2017 — Business
References: goodwillvalleys & countryliving
'Simply Goodwill' is a concept store trialing in Roanoke, Virginia, that uses the brand's former floor plan to offer consumers lower prices.
To cater to its growing consumer base, thrift stores like Goodwill began focusing on more convenience-driven business models, which was accomplished through properly tagging, sizing, categorizing and organizing the assortment of clothing. With this new layout, came an increase in employee labor, and subsequently, an increase in the store's prices. Although the department store-like format was appealing to many consumers, longtime Goodwill shoppers missed the more traditional approach to thrift shopping.
Simply Goodwill responds to this consumer concern by assigning standard prices according to categories, as opposed to individually pricing the items. Although slightly more chaotic, the concept store eliminates employee labor associated with store organization, offering the low prices that longtime shoppers were accustomed to.
To cater to its growing consumer base, thrift stores like Goodwill began focusing on more convenience-driven business models, which was accomplished through properly tagging, sizing, categorizing and organizing the assortment of clothing. With this new layout, came an increase in employee labor, and subsequently, an increase in the store's prices. Although the department store-like format was appealing to many consumers, longtime Goodwill shoppers missed the more traditional approach to thrift shopping.
Simply Goodwill responds to this consumer concern by assigning standard prices according to categories, as opposed to individually pricing the items. Although slightly more chaotic, the concept store eliminates employee labor associated with store organization, offering the low prices that longtime shoppers were accustomed to.
Trend Themes
1. Simplified Pricing - Implementing a standardized pricing system based on categories, rather than individually pricing items, can reduce labor costs and offer lower prices to customers.
2. Traditional Thrift Shopping - Reviving the more traditional approach to thrift shopping can attract and retain longtime shoppers who prefer a less organized, department store-like format.
3. Labor Efficiency - Streamlining store organization processes and minimizing employee labor can result in more cost-effective operations and increased profitability.
Industry Implications
1. Retail - The retail industry can leverage simplified pricing strategies to enhance customer experience, reduce labor costs, and maintain competitive pricing.
2. Thrift Stores - Thrift stores can adopt the traditional thrift shopping approach to cater to a specific demographic of shoppers and rekindle their loyalty.
3. Supply Chain - Efficiency in store organization and labor utilization can optimize the supply chain process, leading to improved productivity and profitability.
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