ErnestButler Helps You Build Comprehensive Customer Personas
Alyson Wyers — September 8, 2017 — Marketing
References: ernestbutler & betalist
Based in the United Kingdom, this startup uses customer personas to help your business improve decision-making when it comes to marketing and product design. Currently in beta, Ernest Butler is a new venture in consumer behavior that focuses on personalization as an Internet marketing strategy.
Using the Ernest Butler platform, you can build detailed customer personas with up to 75 different characteristics. This includes targeted criteria for B2B, e-commerce, gaming as well as offline applications.
These fully imagined customer profiles will help your company improve product marketing results. This is in addition to building a better user experience and creating ameliorated products by carefully considering the consumer. The software would prove especially useful for designers, engineering teams, marketers, product managers and UX managers.
Using the Ernest Butler platform, you can build detailed customer personas with up to 75 different characteristics. This includes targeted criteria for B2B, e-commerce, gaming as well as offline applications.
These fully imagined customer profiles will help your company improve product marketing results. This is in addition to building a better user experience and creating ameliorated products by carefully considering the consumer. The software would prove especially useful for designers, engineering teams, marketers, product managers and UX managers.
Trend Themes
1. Customer Persona Platforms - Platforms like ErnestButler are emerging to help businesses create comprehensive customer personas with targeted criteria for various industries.
2. Personalization as Marketing Strategy - More businesses are employing personalization as an internet marketing strategy, leading to a rise in companies offering customer persona-building services.
3. Data-driven Decision Making - Data analytics tools like ErnestButler's customer persona builder are providing businesses with valuable insights for informed decision-making.
Industry Implications
1. Marketing and Advertising - ErnestButler's customer persona builder can help marketing and advertising agencies create targeted campaigns that resonate with specific customer segments.
2. Product Development - Product development teams in various industries can benefit from using customer personas to design products that better meet the needs of their target market.
3. Technology Services - Companies offering analytics platforms and services like ErnestButler's customer persona builder are disrupting the technology services industry by providing easy-to-use tools for data-driven decision making.
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