Based in the United Kingdom, this startup uses customer personas to help your business improve decision-making when it comes to marketing and product design. Currently in beta, Ernest Butler is a new venture in consumer behavior that focuses on personalization as an Internet marketing strategy.
Using the Ernest Butler platform, you can build detailed customer personas with up to 75 different characteristics. This includes targeted criteria for B2B, e-commerce, gaming as well as offline applications.
These fully imagined customer profiles will help your company improve product marketing results. This is in addition to building a better user experience and creating ameliorated products by carefully considering the consumer. The software would prove especially useful for designers, engineering teams, marketers, product managers and UX managers.