To showcase its nourishing collection of Lip Oils in a fun way that encourages discovery, Clarins consulted MW Luxury Packaging for the development of an interactive lip product packaging set.
The Clarins Lip Oils are packaged in the Lip Oil Kaleidoscope Wheel, which takes inspiration from the spinning wheels that can often be found on game shows. Once the box is opened up, it reveals the seven Lip Oils, set against backgrounds of corresponding glossy colors. The lid of the box encourages consumers to "Spin to find your match," and try out the product that lands next to the box's built-in pointer. As the box also includes a built-in mirror, the lip product packaging encourages instant try-on and experimentation.
Across the cosmetics industry, companies are embracing playful packages styled like pinball machines and storybooks to elicit a sense of nostalgia.