Supreme recently released a collection of eating utensils that include a branded pair of chopsticks, a bowl and a sake set. These new additions to the brand's Fall/Winter 2017 collection boast the brand's iconic red color, alongside more traditional Asian-inspired patterns.
Previously, Supreme has also released branded biking gloves, bricks, jigsaw puzzles and even NYC MetroCards. Some of the other seemingly Millennial-targeted miscellaneous items that are also being introduced alongside the Asian-inspired eating utensils include a welcome mat, a varsity jacket and US banknotes protected in lucite cases.
Merchandise from Supreme tends to sell out incredibly quickly, making many of its items collector's pieces that consumers will want to act fast if they want to purchase a product from the brand itself rather than a reseller.
Key Themes Behind This Trend
- Branded Everyday Items
- Supreme's consistent release of branded everyday items is a trend that is likely to continue in the near future.
- Cultural Mashup
- The use of traditional Asian-inspired designs on eating utensils by a streetwear brand shows a trend towards cultural mashup in fashion and design.
- Limited Edition Collectibles
- Supreme's merchandise, which tends to sell out quickly, presents an opportunity for brands to create limited edition collectibles for consumers.
Where This Applies
- Streetwear
- The streetwear industry can take inspiration from Supreme and look at creating branded everyday items and limited edition collectibles.
- Fashion and Design
- The trend towards cultural mashup presents disruptive innovation opportunities for fashion and design companies to experiment with mixing patterns and designs from different cultures.
- Retail and E-commerce
- Retail and e-commerce companies can develop their marketing strategies to cater to the growing demand for limited edition collectibles in the market.
