Japanese brand Sanrio collaborated with US-based candy company Sugarfina to introduce Hello Kitty Candies -- branded treats that are as adorable as they are delicious.
The candy collaboration features a wide assortment of gummies and chocolates wrapped in a packaging that features the beloved animated feline. Sugarfina, best known for its ready-to-gift candy bento boxes, has replaced the brand's classic red bow with Hello Kitty-related branding, appealing to a more niche demographic. This collaboration serves as an example of Sanrio's ability to remain relevant among a shifting consumer market through participating in various nostalgia-inducing brand collaborations.
The nearly too-cute-to-eat collection is sure to please fans of the animated character while satisfying one's sweet tooth.