Grey Group Hong Kong and the Hong Kong Tourism Board (HKTB) recently collaborated on an interactive tourism campaign that showcases two heritage neighborhoods in Hong Kong, China.
To experience Central and Sheung Wan in Hong Kong to the fullest as part of this campaign, those in the area are being invited to interact with art-inspired QR codes. These codes connect mobile device users to four different routes that show off each area's rich history through monuments, galleries and experiences like tea tastings. Each of the distinctly themed routes focuses on a different aspect of the area, such as Tasting Hong Kong, Crazy for Art, Time Traveler and Treasure Hunt.
These artfully designed QR codes can be found at various locations throughout the districts and will direct users to a mobile page once scanned.