JORDANLUCA has presented a new 'Explore London' T-shirt that explores "queer cultural landmarks" throughout London. The shirt spotlights JORDANLUCA's branding on the heart, while a graphic of the Trellick Towers designed by Erno Goldfinger sits directly below it. The rear comes decorated with a map with bubbles that showcases the different locations around London that have been known as historically queer. Locations include the Liverpool Street Station Toilets, the Tower Hamlets Cemetery Park, Hackney Marshes, Hampstead Health, and more.
To celebrate the launch of this tee, JORDANLUCA will be donating proceeds from the 'Explore London' T-shirt to akt - Albert Kennedy Trust, which is dedicated to supporting LGTBQIA+ folks in the UK who are facing homelessness or living in toxic home environments.
The 'Explore London' T-shirt is now available on JORDANLUCA's website.
Image Credit: JORDANLUCA
What Makes This Trend Stand Out
- Queer Landmark T-shirts
- Designing graphic tees that showcase LGBTQ+ landmarks in various cities.
- Cause-driven Fashion
- Donating proceeds from apparel sales to support nonprofit organizations that benefit marginalized communities.
- High-end Graphic Tees
- Creating graphic tees with intricate designs and high-quality materials for a luxury market.
Sectors Adopting This
- Fashion
- Developing apparel that celebrates and supports marginalized communities.
- Nonprofit
- Partnering with fashion brands to create fundraising initiatives through merchandise sales.
- Tourism
- Highlighting underrepresented landmarks in various cities to attract LGBTQ+ tourists.
