Visiting a hamburger restaurant chain is a surefire way to spot employees sporting fast food uniforms, but soon, those who work at White Castle won't be the only ones sporting the iconic blue shirts.
In collaboration with New York-based Telfar, White Castle is launching a line of streetwear and other merchandise that will appeal to fans of the brand.
As part of White Castle's partnership with Telfar, there will also be exclusive new uniforms launched for employees of the chain. Previously White Castle embraced blue crewneck t-shirts, while the sleek new designs boast redesigned collars and stylized type. As White Castle vice president Jamie Richardson puts it: "This is a shirt you want to wear whether you’re at work or not."
White Castle is Collaborating with Telfar on a Clothing Collection
Laura McQuarrie — September 12, 2017 — Fashion
References: whitecastle & adweek