Oglivy Malaysia collaborated with Pizza Hut on 'Hand Crafted Life Stories,' which involved the creation of artful pizza box designs to tell the stories behind Pizza Hut Delivery.
The pizza boxes were crafted to tell stories that would be particularly relevant to young adults, such as being overwhelmed with work, not being able to leave the couch and even "turning into a hungry monster." As such, the cut-out details on the pizza boxes illustrate these scenarios with designs that visualize what it's like to have 'No Time to Cook,' or the horrors of having to feed 'Unexpected Guests.'
The hand-cut pizza box designs were photographed and turned into an artful poster series to promote Pizza Hut in Malaysia, with the promotional posters made from the same materials as the product packaging.
Handcrafted Pizza Boxes
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