The Kidrobot x Shake Shack collection was recently launched as part of the brand's popular Yummy World range -- a collection of food-inspired stuffed animal characters. Consisting of menu-themed plushies, the limited edition toy line will appeal to both fast food fans and Kidrobot collectors.
The two-piece collection includes Yummy World versions of a Shack Burger which is adorned with a smiley face, and sold alongside a fabric burger wrapping which can be removed. The collection's Crinkle Fries plush is its second piece which features individual smiley face fries, a Shake Shack fabric container, and even a mini ketchup pack which is also turned into a cute Kidrobot character.
Known for its creative marketing, Shake Shack is always embraced innovative tactics to engage consumers. After ventures like its own running club for patrons, and its own cookbook, the burger brand is now targeting a niche demographic of toy collectors with these adorable plushies.