The Kidrobot x Shake Shack collection was recently launched as part of the brand's popular Yummy World range -- a collection of food-inspired stuffed animal characters. Consisting of menu-themed plushies, the limited edition toy line will appeal to both fast food fans and Kidrobot collectors.
The two-piece collection includes Yummy World versions of a Shack Burger which is adorned with a smiley face, and sold alongside a fabric burger wrapping which can be removed. The collection's Crinkle Fries plush is its second piece which features individual smiley face fries, a Shake Shack fabric container, and even a mini ketchup pack which is also turned into a cute Kidrobot character.
Known for its creative marketing, Shake Shack is always embraced innovative tactics to engage consumers. After ventures like its own running club for patrons, and its own cookbook, the burger brand is now targeting a niche demographic of toy collectors with these adorable plushies.
What Makes This Trend Stand Out
- Food-themed Plushies
- There is an opportunity for other fast food chains to partner with designers and capitalize on the trend of creating food-themed plushies for their fans.
- Branded Collectibles
- Other brands in different industries could consider partnering with toy companies to create unique branded collectible items for their fans/customers.
- Limited-edition Merchandise
- There is potential to create a sense of urgency amongst customers to purchase products through the release of limited edition merchandise like the Kidrobot x Shake Shack collection.
Sectors Adopting This
- Fast Food
- Fast food chains can explore the potential of partnering with toy companies to create branded merchandise that can help them to engage with their fans and customers in new ways.
- Marketing and Advertising
- Marketing and advertising agencies can help brands to create unique and innovative ways of engaging with their target audience through limited edition merchandise or exclusive collaborations.
- Toy Manufacturing
- Toy manufacturers can explore the possibility of partnering with different brands to create branded collectibles for their fans/customers.
