San Diego-based brewery 2Kids Brewing Co. collaborated with Chargefield on the creation of a unique set of street art beer branding that boasts bold graffiti elements. As well as being extremely eye-catching, these designs have a deeper meaning to them, as 2Kids Brewing Co. has a graffiti-themed nanobrewery that specializes in unconventional, small-batch ales.
For the creation of a small group of beer products, the brewery needed a series of labels that could be easily written on to display the names and alcohol content of its experimental batches. The solution was to introduce stickers that could easily be affixed to cans. Some street artists gather free stickers such as those from the USPS and adorn them with their own designs, a practice that these inventive beer labels acknowledge.